Media Relations & Communication Strategies
We specialize in building strong media relationships and creating tailored communication strategies aligned with your company’s goals. From media outreach to crisis management, we ensure your message is clear, effective, and well-positioned.
Our Services
GSA Press Office
We serve as your German press office, building strong media relationships to secure targeted coverage. Our services include distributing press releases, managing media relations, and providing detailed coverage reports. We can also set up a branded newsroom for your press releases upon request.
German PRMedia LiaisonGSA Press ContactPress ReleasesLocalizationCoverage Reports
PR Campaign
If you’re launching a new product or need a communications campaign, we offer short-term PR support. We advise on the best timing for press releases and key distribution points to attract media attention locally or internationally. With our global partner network, we can swiftly execute campaigns to maximize reach.
Launch PRMedia OutreachKey MessagingInfluencer Engagement Review Campaign Key Distribution
Corporate PR
We help shape internal strategies and develop consistent corporate messaging. As your corporate PR partner, we manage internal communications, media relations, and offer crisis PR services to guide you through challenging situations with strategic messaging and reputation management.
Thought LeadershipInternal PRBrand MessagingCorporate CommunicationsCrisis Management
Press Events
Trade fairs and PR events are pivotal campaign moments. Our expert team handles everything from inviting journalists to managing media interactions, providing on-site support to ensure smooth events. We also organize press tours, allowing you to present directly to editorial decision-makers.
Press TourMedia InvitationsMedia BriefingsEvent StaffingPress Conference
Consulting and Workshops
We offer ad hoc as well as ongoing consultation and serve as a sparring partner to exchange ideas and feedback. Our workshops cover PR, editorial, and business development topics to help refine strategies, enhance communication skills, and empower your team to face future challenges.
Media TrainingCorporate MessagingPR CoachingBusiness DevelopmentCommunication Audit
Editorial Office
Our team’s strong editorial background enables us to craft compelling content tailored to your needs—from blog posts and speeches to newsletters and landing page copy. We also provide high-quality German translations, along with editing, proofreading, and fact-checking services.
CopywritingContent EditingContent ReviewGhostwritingContent StrategyStorytelling
Case Studies
Our Process
At keySquare, we understand that each client and project we take on is unique. No two brands are alike, and we don’t believe in cookie-cutter solutions. Instead, we approach each engagement with fresh eyes, taking the time to understand what makes your brand truly distinct. Our process framework serves as a guide, which we adapt and customize to align with the specific needs, values, and culture of your organization.
Your Goals
Your Values
Your Needs
Onboarding
Proper onboarding is key for a successful partnership. We want to fully understand your company, your products, and your way of working. Our goal is to learn how we can best support your PR efforts, making your workload lighter—not heavier.
Strategy & Preparation
We work closely with clients to develop a PR strategy, timeline, and key milestones. Before outreach, we prepare press kits, backgrounders, and boilerplates for consistent messaging and build a targeted media list to reach the right audience.
Implementation
Quality Insurance
At keySquare, every campaign is supported by at least two team members to ensure quality (four-eyes principle) and continuity. We prioritize flawless execution, maintaining close client communication at every step to stay aligned and handle last-minute changes as needed.
Monitoring & Adjustment
No plan is set in stone. We maintain an updated PR activity plan to stay aligned with client needs, adapting swiftly if requirements shift or results fall short. Close monitoring and thoughtful expectation management are key to our successful collaborations.
Reporting
Measuring PR success can be challenging, especially regarding UA. Our coverage tracker and detailed reports provide full transparency on media mentions, quality, and reach. We believe in setting sensible KPIs to assess campaign success and justify PR budget allocation.
About Us
Founded: 2013
Office: Berlin, Germany (UTC +1)
Cute Office Dogs: One
Our specialist team is focused on communications and project management for tech and gaming clients, drawing on the expertise of former journalists, editors, web designers, programmers, and business development consultants. At our core, we are problem solvers with deep, hands-on industry experience and a methodical approach.
We’re agile, effective, and adaptable. When the job is done, we don’t cling—but if you need us, we’re happy to become a long-term part of your team, supporting you every step of the way.
Our clients often tell us we’re not like other agencies—no fluff, no nonsense, just real solutions. We take that as a compliment.
The Team
Carolin Freitag
Founder
Carolin holds an M.A. in German and East Slavic philology, which hasn’t yet brought her great wealth—or much else, for that matter. However, her love for words became the cornerstone of keySquare, which initially focused on editorial services above all else. To this day, we firmly believe that successful communication comes down to using the right words in the right way.
Antonia Tolle
Editor-in-Chief
Antonia is our magic wizard behind the digital keyboard. No matter what type of text it is, she always delivers! Every client is impressed, and rightfully so. Antonia has called Berlin home for more than 20 years now and shares a flat with her family and our Feel-Good Manager, Fiete.
Stephan Keller
Senior Project Manager
Stephan is our unstoppable tech genius who never hesitates to help, conjuring websites and mastering Excel’s hidden powers. Outside the digital realm, Stephan is always up for culinary adventures, from Korean to Japanese delights.
Marta Schünemann
Senior PR Manager
Highly regarded by colleagues, media relations and clients alike, Marta has the unique ability to foster great relationships. We are highly grateful for such a wonderful PR manager and so will you!
Jens Bremicker
Senior Editor - Games & Tech
Jens is a video games lover and a tech enthusiast working as a games journalist for over 13 years with first games reviews dating back to school years. Jens is a thriller, action, animated, and black comedies movie fan. He produces podcasts along with streaming on Twitch. We also look forward to reading his book-to-be 😉
Phillip Bedruna
PR Manager
Phillip is a PR specialist for games and hardware. Thanks to his friendly, humorous and relaxed manner, he can easily manage a gamescom stand for 10 hours at a time. Phillip is always available for discussions about pen & paper and can often be found at concerts.
Fiona Kaiser
PR Assistant
Fiona is the ultimate all-rounder – organized, professional, and always spreading good vibes. Even our Chief Happiness Officer might get a little jealous! Her passions for business communication and quirky Nintendo games (both equally important) bring fresh energy to our daily work.
Nils Freitag
Senior Project Manager
Nils is our creative mastermind, juggling multiple projects like a pro while sprinkling his web design magic everywhere. Once a nomad wandering across the land, Nils is a longtime Berliner now, and above all a loving dad and something of a dog whisperer.
Max Dmitriev
Backend Developer
Max reads numbers rather than books. He is a detail-oriented logical thinker who believes that education is the driver of positive changes. The Berlin winter has nothing on Max, as he once lived in Khabarovsk where temperatures reached -40 degrees celsius.
Fiete
Chief Happiness Officer
Labrador Fiete spends his time between trash can inspections, power naps, and ensuring team happiness. He’s always ready for cuddles and treats, spreading joy and giving boundless love. In short, Fiete is the definition of paw🐾-sitive energy.
Contact Us
keySquare Network UG & Co. KG
Wichertstraße 16/17
10439 Berlin
Germany
info@keysquare.de