Media Relations & Communication Strategies

We specialize in building strong media relationships and creating tailored communication strategies aligned with your company’s goals. From media outreach to crisis management, we ensure your message is clear, effective, and well-positioned.

Our Services

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GSA Press Office

We serve as your German press office, building strong media relationships to secure targeted coverage. Our services include distributing press releases, managing media relations, and providing detailed coverage reports. We can also set up a branded newsroom for your press releases upon request.

German PRMedia LiaisonGSA Press ContactPress ReleasesLocalizationCoverage Reports

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PR Campaign

If you’re launching a new product or need a communications campaign, we offer short-term PR support. We advise on the best timing for press releases and key distribution points to attract media attention locally or internationally. With our global partner network, we can swiftly execute campaigns to maximize reach.

Launch PRMedia OutreachKey MessagingInfluencer Engagement Review Campaign Key Distribution

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Corporate PR

We help shape internal strategies and develop consistent corporate messaging. As your corporate PR partner, we manage internal communications, media relations, and offer crisis PR services to guide you through challenging situations with strategic messaging and reputation management.

Thought LeadershipInternal PRBrand MessagingCorporate CommunicationsCrisis Management

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Press Events

Trade fairs and PR events are pivotal campaign moments. Our expert team handles everything from inviting journalists to managing media interactions, providing on-site support to ensure smooth events. We also organize press tours, allowing you to present directly to editorial decision-makers.

Press TourMedia InvitationsMedia BriefingsEvent StaffingPress Conference

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Consulting and Workshops

We offer ad hoc as well as ongoing consultation and serve as a sparring partner to exchange ideas and feedback. Our workshops cover PR, editorial, and business development topics to help refine strategies, enhance communication skills, and empower your team to face future challenges.

Media TrainingCorporate MessagingPR CoachingBusiness DevelopmentCommunication Audit

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Editorial Office

Our team’s strong editorial background enables us to craft compelling content tailored to your needs—from blog posts and speeches to newsletters and landing page copy. We also provide high-quality German translations, along with editing, proofreading, and fact-checking services.

CopywritingContent EditingContent ReviewGhostwritingContent StrategyStorytelling

Case Studies

Campaign Beats
EXODUS is an upcoming sci-fi action RPG from Archetype Entertainment. A key moment in its promotion was the announcement campaign at The Game Awards 2023, featuring Matthew McConaughey, which we were supporting in the GSA region. The campaign generated significant buzz across the media landscape.
Press Event
As the GSA PR agency for D&D, we were tasked with organizing a press event for Dungeons & Dragons at Gamescom. We invited media to exclusive play sessions, giving them a hands-on experience with the game. The event was one of the standout moments for the GSA region during D&D's 50th anniversary year. It was fully booked and proved to be a great success.
GSA Press Office
MSI is a renowned manufacturer of high-end PCs, laptops, and other hardware, particularly known for its powerful gaming products. As the GSA press office, we work closely with the German MSI team—translating and distributing press releases, as well as scheduling press appointments for tech trade fairs.
Corporate PR
Die Uelzener Allgemeine Versicherungs AG is Germany's largest pet insurance specialist, with over 150 years of company history. As the GSA press office, we distribute press releases and also support internal communications by providing editorial and consulting services.

Our Process

At keySquare, we understand that each client and project we take on is unique. No two brands are alike, and we don’t believe in cookie-cutter solutions. Instead, we approach each engagement with fresh eyes, taking the time to understand what makes your brand truly distinct. Our process framework serves as a guide, which we adapt and customize to align with the specific needs, values, and culture of your organization.

Your Goals

Your Values

Your Needs

Onboarding

Proper onboarding is key for a successful partnership. We want to fully understand your company, your products, and your way of working. Our goal is to learn how we can best support your PR efforts, making your workload lighter—not heavier.

Strategy & Preparation

We work closely with clients to develop a PR strategy, timeline, and key milestones. Before outreach, we prepare press kits, backgrounders, and boilerplates for consistent messaging and build a targeted media list to reach the right audience.

Implementation
Quality Insurance

At keySquare, every campaign is supported by at least two team members to ensure quality (four-eyes principle) and continuity. We prioritize flawless execution, maintaining close client communication at every step to stay aligned and handle last-minute changes as needed.

Monitoring & Adjustment

No plan is set in stone. We maintain an updated PR activity plan to stay aligned with client needs, adapting swiftly if requirements shift or results fall short. Close monitoring and thoughtful expectation management are key to our successful collaborations.

Reporting

Measuring PR success can be challenging, especially regarding UA. Our coverage tracker and detailed reports provide full transparency on media mentions, quality, and reach. We believe in setting sensible KPIs to assess campaign success and justify PR budget allocation.

About Us

Founded: 2013
Office: Berlin, Germany (UTC +1)
Cute Office Dogs: One

keySquare is a Berlin-based communications specialist for the tech, gaming, and health industries. Founded in 2013 by Carolin Freitag—a former journalist who honed her craft reporting for various newspapers—the agency has a strong editorial foundation. Later, as Head of Content at ProSiebenSat.1, Carolin was responsible for shaping the editorial strategy of the company’s gaming portals.

Our specialist team is focused on communications and project management for tech and gaming clients, drawing on the expertise of former journalists, editors, web designers, programmers, and business development consultants. At our core, we are problem solvers with deep, hands-on industry experience and a methodical approach.

We’re agile, effective, and adaptable. When the job is done, we don’t cling—but if you need us, we’re happy to become a long-term part of your team, supporting you every step of the way.

Our clients often tell us we’re not like other agencies—no fluff, no nonsense, just real solutions. We take that as a compliment.

The Team

Carolin Freitag

Carolin Freitag

Founder

Carolin holds an M.A. in German and East Slavic philology, which hasn’t yet brought her great wealth—or much else, for that matter. However, her love for words became the cornerstone of keySquare, which initially focused on editorial services above all else. To this day, we firmly believe that successful communication comes down to using the right words in the right way.

Antonia Tolle

Antonia Tolle

Editor-in-Chief

Stephan Keller

Stephan Keller

Senior Project Manager

Marta Schünemann

Marta Schünemann

Senior PR Manager

Jens Bremicker

Jens Bremicker

Senior Editor - Games & Tech

Phillip Bedruna

Phillip Bedruna

PR Manager

Fiona Kaiser

Fiona Kaiser

PR Assistant

Nils Freitag

Nils Freitag

Senior Project Manager

Max Dmitriev

Max Dmitriev

Backend Developer

Fiete

Fiete

Chief Happiness Officer

Contact Us

keySquare UG & Co.KG

Wichertstraße 16/17
10439 Berlin

info@keysquare.de

+49 (0) 30 437 344 88